Deal Sheet: 2026 Ranger LARIAT

Landers Ford North · Covington, TN · VIN: 1FTER4KH4TLE39226

Negotiation Guide

Opening Offer

$47,980

Fair Price

$49,480

Walk Away Above

$50,782

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,877

Est. Invoice$48,439

Holdback (est.)$1,563

MSRP (Sticker)$52,085

Asking Price$50,585

Markup-$1,500

Est. Dealer Margin on This Car$3,709

Percentile17% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$1,990

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,829

Price History

Aug 6, 2026$49,585 → $50,585(+$1,000)

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