Negotiation Guide
Opening Offer
$47,130
Fair Price
$48,630
Walk Away Above
$49,932
- • Recent buyers paid ~$2,605 below MSRP
Price Breakdown
Est. Dealer Cost$46,112
Est. Invoice$47,649
Holdback (est.)$1,537
MSRP (Sticker)$51,235
Asking Price$50,235
Markup-$1,000
Est. Dealer Margin on This Car$4,124
Percentile99% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory135 vehicles
Avg Markup (All Models)-$687
Avg Markup (Ranger)-$1,000
% Below MSRP87%
Avg Days to Sell22 days
Avg Sold Markup-$763
Price History
Aug 6, 2026$49,235 → $50,235(+$1,000)
Cheaper Ranger LARIAT Inventory
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Dewey FordAnkeny, IA
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Sam Scism Motors, Inc.Farmington, MO
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Hutcheson Ford Sales, Inc.Saint James, MO
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Chris Auffenberg FordWashington, MO
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Pettus Ford DeSoto, Inc.De Soto, MO
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