Deal Sheet: 2026 Ranger LARIAT

Group 1 Ford of South Austin · Austin, TX · VIN: 1FTER4KH4TLE37234

Negotiation Guide

Opening Offer

$46,725

Fair Price

$48,225

Walk Away Above

$49,527

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,747

Est. Invoice$47,272

Holdback (est.)$1,525

MSRP (Sticker)$50,830

Asking Price$49,330

Markup-$1,500

Est. Dealer Margin on This Car$3,583

Percentile17% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory439 vehicles

Avg Markup (All Models)-$2,546

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,776

Price History

Aug 6, 2026$48,330 → $49,330(+$1,000)

Cheaper Ranger LARIAT Inventory

DeYarman Ford IndianolaIndianola, IA

-$1,500$54,0900d

Laird Noller Automotive, Inc.Lawrence, KS

-$1,500$48,9350d

Bommarito FordHazelwood, MO

-$1,500$53,3150d

Dewey FordAnkeny, IA

-$1,500$51,6100d

Sam Scism Motors, Inc.Farmington, MO

-$1,500$54,8650d

Hutcheson Ford Sales, Inc.Saint James, MO

-$1,500$49,7000d

Two Rivers Ford, Inc.Mount Juliet, TN

-$1,500$49,2800d

Jenkins & Wynne FordClarksville, TN

-$1,500$54,2500d

Chris Auffenberg FordWashington, MO

-$1,500$49,5800d

Pettus Ford DeSoto, Inc.De Soto, MO

-$1,500$51,3950d