Negotiation Guide
Opening Offer
$46,950
Fair Price
$48,450
Walk Away Above
$49,752
- • Recent buyers paid ~$2,605 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,950
Est. Invoice$47,481
Holdback (est.)$1,532
MSRP (Sticker)$51,055
Asking Price$49,555
Markup-$1,500
Est. Dealer Margin on This Car$3,606
Percentile17% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$1,888
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,779
Price History
Jul 9, 2026$51,055 → $48,555(-$2,500)
Aug 6, 2026$48,555 → $49,555(+$1,000)
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