Deal Sheet: 2026 Ranger LARIAT

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTER4KH3TLE45275

Negotiation Guide

Opening Offer

$47,470

Fair Price

$48,970

Walk Away Above

$50,272

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,418

Est. Invoice$47,965

Holdback (est.)$1,547

MSRP (Sticker)$51,575

Asking Price$50,075

Markup-$1,500

Est. Dealer Margin on This Car$3,658

Percentile17% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$2,450

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,766

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