Negotiation Guide
Opening Offer
$46,270
Fair Price
$47,770
Walk Away Above
$49,072
- • Recent buyers paid ~$2,605 below MSRP
Price Breakdown
Est. Dealer Cost$45,338
Est. Invoice$46,849
Holdback (est.)$1,511
MSRP (Sticker)$50,375
Asking Price$48,875
Markup-$1,500
Est. Dealer Margin on This Car$3,538
Percentile17% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)-$2,514
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,367
Price History
Aug 6, 2026$47,875 → $48,875(+$1,000)
Cheaper Ranger LARIAT Inventory
DeYarman Ford IndianolaIndianola, IA
-$1,500$54,0900d
Laird Noller Automotive, Inc.Lawrence, KS
-$1,500$48,9350d
Bommarito FordHazelwood, MO
-$1,500$53,3150d
Dewey FordAnkeny, IA
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Sam Scism Motors, Inc.Farmington, MO
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Hutcheson Ford Sales, Inc.Saint James, MO
-$1,500$49,7000d
Two Rivers Ford, Inc.Mount Juliet, TN
-$1,500$49,2800d
Jenkins & Wynne FordClarksville, TN
-$1,500$54,2500d
Chris Auffenberg FordWashington, MO
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Pettus Ford DeSoto, Inc.De Soto, MO
-$1,500$51,3950d