Deal Sheet: 2026 Ranger LARIAT

Lake Keowee Ford · Seneca, SC · VIN: 1FTER4KH3TLE31747

Negotiation Guide

Opening Offer

$47,785

Fair Price

$49,285

Walk Away Above

$50,587

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,701

Est. Invoice$48,258

Holdback (est.)$1,557

MSRP (Sticker)$51,890

Asking Price$50,890

Markup-$1,000

Est. Dealer Margin on This Car$4,189

Percentile99% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$1,268

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,531

Price History

Jul 9, 2026$51,890 → $49,890(-$2,000)

Aug 6, 2026$49,890 → $50,890(+$1,000)

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