Deal Sheet: 2026 Ranger LARIAT

Matthews-Currie Ford Company · Nokomis, FL · VIN: 1FTER4KH2TLE43601

Negotiation Guide

Opening Offer

$49,500

Fair Price

$51,000

Walk Away Above

$52,302

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$48,245

Est. Invoice$49,853

Holdback (est.)$1,608

MSRP (Sticker)$53,605

Asking Price$52,605

Markup-$1,000

Est. Dealer Margin on This Car$4,361

Percentile99% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$1,385

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,463

Price History

Aug 6, 2026$51,605 → $52,605(+$1,000)

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