Negotiation Guide
Opening Offer
$48,870
Fair Price
$50,370
Walk Away Above
$51,672
- • Recent buyers paid ~$2,605 below MSRP
Price Breakdown
Est. Dealer Cost$47,678
Est. Invoice$49,267
Holdback (est.)$1,589
MSRP (Sticker)$52,975
Asking Price$51,475
Markup-$1,500
Est. Dealer Margin on This Car$3,798
Percentile17% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory54 vehicles
Avg Markup (All Models)-$2,380
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,802
Price History
Aug 6, 2026$50,475 → $51,475(+$1,000)
Cheaper Ranger LARIAT Inventory
DeYarman Ford IndianolaIndianola, IA
-$1,500$54,0900d
Laird Noller Automotive, Inc.Lawrence, KS
-$1,500$48,9350d
Bommarito FordHazelwood, MO
-$1,500$53,3150d
Dewey FordAnkeny, IA
-$1,500$51,6100d
Sam Scism Motors, Inc.Farmington, MO
-$1,500$54,8650d
Hutcheson Ford Sales, Inc.Saint James, MO
-$1,500$49,7000d
Two Rivers Ford, Inc.Mount Juliet, TN
-$1,500$49,2800d
Jenkins & Wynne FordClarksville, TN
-$1,500$54,2500d
Chris Auffenberg FordWashington, MO
-$1,500$49,5800d
Pettus Ford DeSoto, Inc.De Soto, MO
-$1,500$51,3950d