Deal Sheet: 2026 Ranger LARIAT

Lewis Ford Sales, Inc. · Fayetteville, AR · VIN: 1FTER4KH2TLE40939

Negotiation Guide

Opening Offer

$46,985

Fair Price

$48,485

Walk Away Above

$49,787

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,981

Est. Invoice$47,514

Holdback (est.)$1,533

MSRP (Sticker)$51,090

Asking Price$49,590

Markup-$1,500

Est. Dealer Margin on This Car$3,609

Percentile17% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory545 vehicles

Avg Markup (All Models)-$951

Avg Markup (Ranger)-$1,500

% Below MSRP98%

Avg Days to Sell38 days

Avg Sold Markup-$861

Price History

Aug 6, 2026$48,590 → $49,590(+$1,000)

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