Deal Sheet: 2026 Ranger LARIAT

Vogler Ford · Carbondale, IL · VIN: 1FTER4KH2TLE39368

Negotiation Guide

Opening Offer

$47,825

Fair Price

$49,325

Walk Away Above

$50,627

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,737

Est. Invoice$48,295

Holdback (est.)$1,558

MSRP (Sticker)$51,930

Asking Price$50,430

Markup-$1,500

Est. Dealer Margin on This Car$3,693

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$2,289

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,163

Price History

Aug 6, 2026$49,930 → $50,430(+$500)

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