Deal Sheet: 2026 Ranger LARIAT

Cannon Ford of Starkville · Starkville, MS · VIN: 1FTER4KH2TLE37331

Negotiation Guide

Opening Offer

$46,915

Fair Price

$48,415

Walk Away Above

$49,717

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,918

Est. Invoice$47,449

Holdback (est.)$1,531

MSRP (Sticker)$51,020

Asking Price$49,520

Markup-$1,500

Est. Dealer Margin on This Car$3,602

Percentile17% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$468

Avg Markup (Ranger)-$1,500

% Below MSRP77%

Avg Days to Sell32 days

Avg Sold Markup-$1,853

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