Deal Sheet: 2026 Ranger LARIAT

Parks Ford of Wesley Chapel · Wesley Chapel, FL · VIN: 1FTER4KH1TLE45971

Negotiation Guide

Opening Offer

$46,820

Fair Price

$48,320

Walk Away Above

$49,622

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,833

Est. Invoice$47,360

Holdback (est.)$1,528

MSRP (Sticker)$50,925

Asking Price$49,925

Markup-$1,000

Est. Dealer Margin on This Car$4,093

Percentile99% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory260 vehicles

Avg Markup (All Models)-$1,722

Avg Markup (Ranger)-$833

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,369

Price History

Aug 6, 2026$48,925 → $49,925(+$1,000)

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