Deal Sheet: 2026 Ranger LARIAT

McMullen Ford · Council Bluffs, IA · VIN: 1FTER4KH1TLE42472

Negotiation Guide

Opening Offer

$46,675

Fair Price

$48,175

Walk Away Above

$49,477

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,702

Est. Invoice$47,225

Holdback (est.)$1,523

MSRP (Sticker)$50,780

Asking Price$49,280

Markup-$1,500

Est. Dealer Margin on This Car$3,578

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$2,067

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,500

Price History

Aug 6, 2026$48,280 → $49,280(+$1,000)

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