Deal Sheet: 2026 Ranger LARIAT

Chenoweth Ford, Inc. · Clarksburg, WV · VIN: 1FTER4KH1TLE39653

Negotiation Guide

Opening Offer

$48,220

Fair Price

$49,720

Walk Away Above

$51,022

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$47,093

Est. Invoice$48,662

Holdback (est.)$1,570

MSRP (Sticker)$52,325

Asking Price$51,325

Markup-$1,000

Est. Dealer Margin on This Car$4,233

Percentile99% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$1,807

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,352

Price History

Aug 6, 2026$50,325 → $51,325(+$1,000)

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