Deal Sheet: 2026 Ranger LARIAT

Fowler Ford, Inc. · Tulsa, OK · VIN: 1FTER4KH1TLE27275

Negotiation Guide

Opening Offer

$50,925

Fair Price

$52,425

Walk Away Above

$53,727

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,527

Est. Invoice$51,178

Holdback (est.)$1,651

MSRP (Sticker)$55,030

Asking Price$53,530

Markup-$1,500

Est. Dealer Margin on This Car$4,003

Percentile17% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)-$1,938

Avg Markup (Ranger)-$1,286

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,548

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