Deal Sheet: 2026 Ranger LARIAT

Brinson Ford of Athens · Athens, TX · VIN: 1FTER4KH0TLE41717

Negotiation Guide

Opening Offer

$48,540

Fair Price

$50,040

Walk Away Above

$51,342

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$47,381

Est. Invoice$48,960

Holdback (est.)$1,579

MSRP (Sticker)$52,645

Asking Price$51,145

Markup-$1,500

Est. Dealer Margin on This Car$3,765

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$2,098

Avg Markup (Ranger)-$1,286

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,777

Price History

Aug 6, 2026$50,145 → $51,145(+$1,000)

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