Deal Sheet: 2026 Ranger LARIAT

Downtown Ford · Charleston, WV · VIN: 1FTER4KH0TLE37697

Negotiation Guide

Opening Offer

$47,595

Fair Price

$49,095

Walk Away Above

$50,397

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,530

Est. Invoice$48,081

Holdback (est.)$1,551

MSRP (Sticker)$51,700

Asking Price$50,700

Markup-$1,000

Est. Dealer Margin on This Car$4,170

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$1,706

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,845

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