Deal Sheet: 2026 Ranger LARIAT

James River Ford · Ozark, MO · VIN: 1FTER4KH0TLE37649

Negotiation Guide

Opening Offer

$46,360

Fair Price

$47,860

Walk Away Above

$49,162

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,419

Est. Invoice$46,932

Holdback (est.)$1,514

MSRP (Sticker)$50,465

Asking Price$48,965

Markup-$1,500

Est. Dealer Margin on This Car$3,547

Percentile17% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$2,134

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,620

Price History

Aug 6, 2026$47,965 → $48,965(+$1,000)

Cheaper Ranger LARIAT Inventory

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