Deal Sheet: 2026 Ranger LARIAT

Paul Miller Ford, Inc. · Lexington, KY · VIN: 1FTER4KH0TLE20009

Negotiation Guide

Opening Offer

$47,270

Fair Price

$48,770

Walk Away Above

$50,072

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,238

Est. Invoice$47,779

Holdback (est.)$1,541

MSRP (Sticker)$51,375

Asking Price$50,375

Markup-$1,000

Est. Dealer Margin on This Car$4,138

Percentile99% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)-$2,053

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,712

Price History

Jul 9, 2026$51,375 → $49,375(-$2,000)

Aug 6, 2026$49,375 → $50,375(+$1,000)

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