Deal Sheet: 2026 Ranger LARIAT

Mall of Georgia Ford · Buford, GA · VIN: 1FTER4JH6TLE37608

Negotiation Guide

Opening Offer

$44,165

Fair Price

$45,665

Walk Away Above

$46,967

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$43,443

Est. Invoice$44,891

Holdback (est.)$1,448

MSRP (Sticker)$48,270

Asking Price$47,270

Markup-$1,000

Est. Dealer Margin on This Car$3,827

Percentile99% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,927

Avg Markup (Ranger)-$944

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,810

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