Deal Sheet: 2026 Ranger LARIAT

Kings Colonial Ford, Inc. · Brunswick, GA · VIN: 1FTER4JH6TLE37348

Negotiation Guide

Opening Offer

$44,415

Fair Price

$45,915

Walk Away Above

$47,217

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$43,668

Est. Invoice$45,124

Holdback (est.)$1,456

MSRP (Sticker)$48,520

Asking Price$47,520

Markup-$1,000

Est. Dealer Margin on This Car$3,852

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$1,806

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,708

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