Deal Sheet: 2026 Ranger XLT

Twin Rivers Ford, Inc. · Fairbury, NE · VIN: 1FTER4HP8TLE35940

Negotiation Guide

Opening Offer

$47,968

Fair Price

$49,468

Walk Away Above

$50,702

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$46,742

Est. Invoice$48,300

Holdback (est.)$1,558

MSRP (Sticker)$51,935

Asking Price$50,435

Markup-$1,500

Est. Dealer Margin on This Car$3,694

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$2,136

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,625

Price History

Aug 6, 2026$49,435 → $50,435(+$1,000)

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