Negotiation Guide
Opening Offer
$38,868
Fair Price
$40,368
Walk Away Above
$41,481
- • Recent buyers paid ~$2,227 below MSRP
Price Breakdown
Est. Dealer Cost$38,336
Est. Invoice$39,613
Holdback (est.)$1,278
MSRP (Sticker)$42,595
Asking Price$41,095
Markup-$1,500
Est. Dealer Margin on This Car$2,760
Percentile24% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2675
Avg Markup-$2,227
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$1,188
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,969
Price History
Aug 6, 2026$40,095 → $41,095(+$1,000)
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