Negotiation Guide
Opening Offer
$34,638
Fair Price
$36,138
Walk Away Above
$37,251
- • Recent buyers paid ~$2,227 below MSRP
Price Breakdown
Est. Dealer Cost$34,529
Est. Invoice$35,679
Holdback (est.)$1,151
MSRP (Sticker)$38,365
Asking Price$36,865
Markup-$1,500
Est. Dealer Margin on This Car$2,337
Percentile24% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold2675
Avg Markup-$2,227
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory474 vehicles
Avg Markup (All Models)-$1,978
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,647
Price History
Aug 6, 2026$35,865 → $36,865(+$1,000)
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