Negotiation Guide
Opening Offer
$39,118
Fair Price
$40,618
Walk Away Above
$41,731
- • Recent buyers paid ~$2,227 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,561
Est. Invoice$39,846
Holdback (est.)$1,285
MSRP (Sticker)$42,845
Asking Price$41,345
Markup-$1,500
Est. Dealer Margin on This Car$2,785
Percentile24% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2675
Avg Markup-$2,227
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)-$1,370
Avg Markup (Ranger)-$1,500
% Below MSRP89%
Avg Days to Sell31 days
Avg Sold Markup-$1,495
Price History
Jul 9, 2026$42,845 → $40,345(-$2,500)
Aug 6, 2026$40,345 → $41,345(+$1,000)
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