Negotiation Guide
Opening Offer
$37,948
Fair Price
$39,448
Walk Away Above
$40,561
- • Recent buyers paid ~$2,227 below MSRP
Price Breakdown
Est. Dealer Cost$37,508
Est. Invoice$38,758
Holdback (est.)$1,250
MSRP (Sticker)$41,675
Asking Price$40,175
Markup-$1,500
Est. Dealer Margin on This Car$2,668
Percentile24% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2675
Avg Markup-$2,227
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory291 vehicles
Avg Markup (All Models)-$2,478
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,276
Price History
Aug 6, 2026$39,175 → $40,175(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$46,74046d
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-$2,000$45,03512d
George Kell FordNewport, AR
-$1,500$41,09512d
Corwin Ford RepublicRepublic, MO
-$1,500$41,77012d
Jimmy Michel Motors, Inc.Aurora, MO
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Joe Myers FordHouston, TX
-$1,500$36,86530d
Casa FordEl Paso, TX
-$1,500$41,34546d
Long McArthur FordSalina, KS
-$1,500$39,22060d
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-$1,500$43,5200d
Reiselman FordDickson, TN
-$1,500$40,1500d