Negotiation Guide
Opening Offer
$45,313
Fair Price
$46,813
Walk Away Above
$48,047
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,352
Est. Invoice$45,830
Holdback (est.)$1,478
MSRP (Sticker)$49,280
Asking Price$48,280
Markup-$1,000
Est. Dealer Margin on This Car$3,928
Percentile99% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory52 vehicles
Avg Markup (All Models)-$1,971
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,573
Price History
Jul 9, 2026$49,280 → $47,280(-$2,000)
Aug 6, 2026$47,280 → $48,280(+$1,000)
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