Negotiation Guide
Opening Offer
$44,133
Fair Price
$45,633
Walk Away Above
$46,867
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,290
Est. Invoice$44,733
Holdback (est.)$1,443
MSRP (Sticker)$48,100
Asking Price$46,600
Markup-$1,500
Est. Dealer Margin on This Car$3,310
Percentile24% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory52 vehicles
Avg Markup (All Models)-$2,192
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$2,043
Price History
Jul 9, 2026$48,100 → $45,600(-$2,500)
Aug 6, 2026$45,600 → $46,600(+$1,000)
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