Deal Sheet: 2026 Ranger XLT

Ford of Columbia · Columbia, TN · VIN: 1FTER4HH9TLE31825

Negotiation Guide

Opening Offer

$38,878

Fair Price

$40,378

Walk Away Above

$41,612

• Recent buyers paid ~$2,467 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,561

Est. Invoice$39,846

Holdback (est.)$1,285

MSRP (Sticker)$42,845

Asking Price$41,345

Markup-$1,500

Est. Dealer Margin on This Car$2,785

Percentile24% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,480

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,051

Price History

Jul 9, 2026$42,845 → $40,345(-$2,500)

Aug 6, 2026$40,345 → $41,345(+$1,000)

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