Negotiation Guide
Opening Offer
$37,288
Fair Price
$38,788
Walk Away Above
$40,022
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,130
Est. Invoice$38,367
Holdback (est.)$1,238
MSRP (Sticker)$41,255
Asking Price$39,755
Markup-$1,500
Est. Dealer Margin on This Car$2,626
Percentile24% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)-$1,797
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,289
Price History
Jul 9, 2026$41,255 → $39,255(-$2,000)
Aug 6, 2026$39,255 → $39,755(+$500)
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