Negotiation Guide
Opening Offer
$38,933
Fair Price
$40,433
Walk Away Above
$41,667
- • Recent buyers paid ~$2,467 below MSRP
Price Breakdown
Est. Dealer Cost$38,610
Est. Invoice$39,897
Holdback (est.)$1,287
MSRP (Sticker)$42,900
Asking Price$41,400
Markup-$1,500
Est. Dealer Margin on This Car$2,790
Percentile24% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory42 vehicles
Avg Markup (All Models)-$226
Avg Markup (Ranger)-$1,500
% Below MSRP69%
Avg Days to Sell25 days
Avg Sold Markup-$294
Price History
Aug 6, 2026$40,400 → $41,400(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$46,74046d
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-$1,500$41,34546d
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