Deal Sheet: 2026 Ranger XLT

Ford of Columbia · Columbia, TN · VIN: 1FTER4HH7TLE42323

Negotiation Guide

Opening Offer

$37,173

Fair Price

$38,673

Walk Away Above

$39,907

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$37,026

Est. Invoice$38,260

Holdback (est.)$1,234

MSRP (Sticker)$41,140

Asking Price$39,640

Markup-$1,500

Est. Dealer Margin on This Car$2,614

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,480

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,051

Price History

Aug 6, 2026$38,640 → $39,640(+$1,000)

Cheaper Ranger XLT Inventory

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-$1,500$39,22060d

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