Negotiation Guide
Opening Offer
$38,078
Fair Price
$39,578
Walk Away Above
$40,812
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,841
Est. Invoice$39,102
Holdback (est.)$1,261
MSRP (Sticker)$42,045
Asking Price$40,545
Markup-$1,500
Est. Dealer Margin on This Car$2,705
Percentile24% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$2,263
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,740
Price History
Jul 9, 2026$42,045 → $39,545(-$2,500)
Aug 6, 2026$39,545 → $40,545(+$1,000)
Cheaper Ranger XLT Inventory
Kendall FordMeridian, ID
-$2,000$46,74046d
Interstate FordDacono, CO
-$2,000$45,03512d
George Kell FordNewport, AR
-$1,500$41,09512d
Corwin Ford RepublicRepublic, MO
-$1,500$41,77012d
Jimmy Michel Motors, Inc.Aurora, MO
-$1,500$40,88012d
Ron Carter FordAlvin, TX
-$1,500$40,17512d
Joe Myers FordHouston, TX
-$1,500$36,86530d
Casa FordEl Paso, TX
-$1,500$41,34546d
Long McArthur FordSalina, KS
-$1,500$39,22060d
Ford of FranklinFranklin, TN
-$1,500$43,5200d