Negotiation Guide
Opening Offer
$44,378
Fair Price
$45,878
Walk Away Above
$47,112
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,511
Est. Invoice$44,961
Holdback (est.)$1,450
MSRP (Sticker)$48,345
Asking Price$47,345
Markup-$1,000
Est. Dealer Margin on This Car$3,835
Percentile99% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$2,040
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,421
Price History
Jul 9, 2026$48,345 → $46,345(-$2,000)
Aug 6, 2026$46,345 → $47,345(+$1,000)
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