Negotiation Guide
Opening Offer
$37,708
Fair Price
$39,208
Walk Away Above
$40,442
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,508
Est. Invoice$38,758
Holdback (est.)$1,250
MSRP (Sticker)$41,675
Asking Price$40,175
Markup-$1,500
Est. Dealer Margin on This Car$2,668
Percentile24% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$2,756
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,818
Price History
Jul 9, 2026$41,675 → $39,175(-$2,500)
Aug 6, 2026$39,175 → $40,175(+$1,000)
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