Negotiation Guide
Opening Offer
$39,553
Fair Price
$41,053
Walk Away Above
$42,287
- • Recent buyers paid ~$2,467 below MSRP
Price Breakdown
Est. Dealer Cost$39,168
Est. Invoice$40,474
Holdback (est.)$1,306
MSRP (Sticker)$43,520
Asking Price$42,020
Markup-$1,500
Est. Dealer Margin on This Car$2,852
Percentile24% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory282 vehicles
Avg Markup (All Models)-$1,823
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,873
Price History
Aug 6, 2026$41,020 → $42,020(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$46,74046d
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-$2,000$45,03512d
George Kell FordNewport, AR
-$1,500$41,09512d
Corwin Ford RepublicRepublic, MO
-$1,500$41,77012d
Jimmy Michel Motors, Inc.Aurora, MO
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Ron Carter FordAlvin, TX
-$1,500$40,17512d
Joe Myers FordHouston, TX
-$1,500$36,86530d
Casa FordEl Paso, TX
-$1,500$41,34546d
Long McArthur FordSalina, KS
-$1,500$39,22060d
Ford of FranklinFranklin, TN
-$1,500$43,5200d