Negotiation Guide
Opening Offer
$40,953
Fair Price
$42,453
Walk Away Above
$43,687
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,428
Est. Invoice$41,776
Holdback (est.)$1,348
MSRP (Sticker)$44,920
Asking Price$43,420
Markup-$1,500
Est. Dealer Margin on This Car$2,992
Percentile24% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$2,263
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,740
Price History
Jul 9, 2026$44,920 → $42,420(-$2,500)
Aug 6, 2026$42,420 → $43,420(+$1,000)
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