Deal Sheet: 2026 Ranger XLT

Marler Ford Company, LLC. · Dry Prong, LA · VIN: 1FTER4HH2TLE42469

Negotiation Guide

Opening Offer

$37,843

Fair Price

$39,343

Walk Away Above

$40,577

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$37,629

Est. Invoice$38,883

Holdback (est.)$1,254

MSRP (Sticker)$41,810

Asking Price$40,310

Markup-$1,500

Est. Dealer Margin on This Car$2,681

Percentile24% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$2,162

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,583

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