Deal Sheet: 2026 Ranger XLT

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTER4HH2TLE39006

Negotiation Guide

Opening Offer

$38,973

Fair Price

$40,473

Walk Away Above

$41,586

• Recent buyers paid ~$2,227 below MSRP

Price Breakdown

Est. Dealer Cost$38,430

Est. Invoice$39,711

Holdback (est.)$1,281

MSRP (Sticker)$42,700

Asking Price$41,200

Markup-$1,500

Est. Dealer Margin on This Car$2,770

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2675

Avg Markup-$2,227

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$2,450

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,766

Price History

Aug 6, 2026$40,200 → $41,200(+$1,000)

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