Negotiation Guide
Opening Offer
$38,103
Fair Price
$39,603
Walk Away Above
$40,837
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,863
Est. Invoice$39,125
Holdback (est.)$1,262
MSRP (Sticker)$42,070
Asking Price$40,570
Markup-$1,500
Est. Dealer Margin on This Car$2,707
Percentile24% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory300 vehicles
Avg Markup (All Models)-$2,112
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,807
Price History
Jul 9, 2026$42,070 → $39,570(-$2,500)
Aug 6, 2026$39,570 → $40,570(+$1,000)
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