Negotiation Guide
Opening Offer
$37,003
Fair Price
$38,503
Walk Away Above
$39,737
- • Recent buyers paid ~$2,467 below MSRP
Price Breakdown
Est. Dealer Cost$36,873
Est. Invoice$38,102
Holdback (est.)$1,229
MSRP (Sticker)$40,970
Asking Price$39,970
Markup-$1,000
Est. Dealer Margin on This Car$3,097
Percentile99% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory224 vehicles
Avg Markup (All Models)-$2,323
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$2,349
Cheaper Ranger XLT Inventory
Kendall FordMeridian, ID
-$2,000$46,74046d
Interstate FordDacono, CO
-$2,000$45,03512d
George Kell FordNewport, AR
-$1,500$41,09512d
Corwin Ford RepublicRepublic, MO
-$1,500$41,77012d
Jimmy Michel Motors, Inc.Aurora, MO
-$1,500$40,88012d
Ron Carter FordAlvin, TX
-$1,500$40,17512d
Joe Myers FordHouston, TX
-$1,500$36,86530d
Casa FordEl Paso, TX
-$1,500$41,34546d
Long McArthur FordSalina, KS
-$1,500$39,22060d
Ford of FranklinFranklin, TN
-$1,500$43,5200d