Negotiation Guide
Opening Offer
$35,973
Fair Price
$37,473
Walk Away Above
$38,707
- • Recent buyers paid ~$2,467 below MSRP
Price Breakdown
Est. Dealer Cost$35,946
Est. Invoice$37,144
Holdback (est.)$1,198
MSRP (Sticker)$39,940
Asking Price$38,440
Markup-$1,500
Est. Dealer Margin on This Car$2,494
Percentile24% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$2,003
Avg Markup (Ranger)-$1,313
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,495
Price History
Aug 6, 2026$37,440 → $38,440(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$46,74046d
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Joe Myers FordHouston, TX
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-$1,500$41,34546d
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