Deal Sheet: 2026 Ranger XLT

Sullivan Ford, Inc. · Brookhaven, MS · VIN: 1FTER4GHXTLE27400

Negotiation Guide

Opening Offer

$36,078

Fair Price

$37,578

Walk Away Above

$38,812

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$36,041

Est. Invoice$37,242

Holdback (est.)$1,201

MSRP (Sticker)$40,045

Asking Price$38,545

Markup-$1,500

Est. Dealer Margin on This Car$2,505

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)-$1,807

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,093

Price History

Aug 6, 2026$37,545 → $38,545(+$1,000)

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