Negotiation Guide
Opening Offer
$33,853
Fair Price
$35,353
Walk Away Above
$36,587
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,038
Est. Invoice$35,173
Holdback (est.)$1,135
MSRP (Sticker)$37,820
Asking Price$36,320
Markup-$1,500
Est. Dealer Margin on This Car$2,282
Percentile24% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory459 vehicles
Avg Markup (All Models)-$2,454
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,514
Price History
Jul 9, 2026$37,820 → $35,320(-$2,500)
Aug 6, 2026$35,320 → $36,320(+$1,000)
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