Deal Sheet: 2026 Ranger XLT

Gateway Ford, LLC · Ponchatoula, LA · VIN: 1FTER4GH7TLE42307

Negotiation Guide

Opening Offer

$37,498

Fair Price

$38,998

Walk Away Above

$40,232

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$37,319

Est. Invoice$38,562

Holdback (est.)$1,244

MSRP (Sticker)$41,465

Asking Price$39,965

Markup-$1,500

Est. Dealer Margin on This Car$2,647

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$1,760

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,399

Price History

Aug 6, 2026$38,965 → $39,965(+$1,000)

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