Deal Sheet: 2026 Ranger XLT

Holiday Gordon Ford · Gordon, TX · VIN: 1FTER4GH7TLE37642

Negotiation Guide

Opening Offer

$35,213

Fair Price

$36,713

Walk Away Above

$37,947

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$35,262

Est. Invoice$36,437

Holdback (est.)$1,175

MSRP (Sticker)$39,180

Asking Price$37,680

Markup-$1,500

Est. Dealer Margin on This Car$2,418

Percentile24% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$1,800

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,320

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