Negotiation Guide
Opening Offer
$36,263
Fair Price
$37,763
Walk Away Above
$38,997
- • Recent buyers paid ~$2,467 below MSRP
Price Breakdown
Est. Dealer Cost$36,207
Est. Invoice$37,414
Holdback (est.)$1,207
MSRP (Sticker)$40,230
Asking Price$38,730
Markup-$1,500
Est. Dealer Margin on This Car$2,523
Percentile24% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$1,930
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,526
Price History
Aug 6, 2026$37,730 → $38,730(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$46,74046d
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-$2,000$45,03512d
George Kell FordNewport, AR
-$1,500$41,09512d
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Jimmy Michel Motors, Inc.Aurora, MO
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Ron Carter FordAlvin, TX
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Joe Myers FordHouston, TX
-$1,500$36,86530d
Casa FordEl Paso, TX
-$1,500$41,34546d
Long McArthur FordSalina, KS
-$1,500$39,22060d
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-$1,500$43,5200d