Deal Sheet: 2026 Ranger XLT

Wilson Motors Ford-Snyder · Snyder, TX · VIN: 1FTER4GH3TLE37122

Negotiation Guide

Opening Offer

$36,428

Fair Price

$37,928

Walk Away Above

$39,162

• Recent buyers paid ~$2,467 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,356

Est. Invoice$37,567

Holdback (est.)$1,212

MSRP (Sticker)$40,395

Asking Price$38,895

Markup-$1,500

Est. Dealer Margin on This Car$2,540

Percentile24% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory10 vehicles

Avg Markup (All Models)-$800

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,880

Price History

Jul 9, 2026$40,395 → $37,895(-$2,500)

Aug 6, 2026$37,895 → $38,895(+$1,000)

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