Deal Sheet: 2026 Ranger XLT

McRee Ford, Inc. · Dickinson, TX · VIN: 1FTER4GH3TLE36035

Negotiation Guide

Opening Offer

$33,503

Fair Price

$35,003

Walk Away Above

$36,237

• Recent buyers paid ~$2,467 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,723

Est. Invoice$34,847

Holdback (est.)$1,124

MSRP (Sticker)$37,470

Asking Price$35,970

Markup-$1,500

Est. Dealer Margin on This Car$2,247

Percentile24% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,208

Price History

Jul 9, 2026$37,470 → $34,970(-$2,500)

Aug 6, 2026$34,970 → $35,970(+$1,000)

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